The 9 Core Rules of Facebook Marketing

#1: Give It a Human Touch

• Your fans don’t want to connect with your brand or logo . . . they want to talk to YOU

• First names always

• Brands that allow their Page admins to have real conversations with their fans are much more likely to have active, engaging Pages

#2: Create Fresh Content

• Content = video, stats, quotes, audio, pictures, thoughts, questions

• Your content should educate, entertain, and/or empower

• Publish your best stuff

#3: Cultivate Engagement with 2-Way Dialogue

• Engagement is about getting your fans to take action

• Get fans to post on your Page, comment on your posts, click the Like button next to your posts and share your content

• Engagement is about showing up daily and taking an interest in your fans likes, interests, and opinions

1. Make It Fun: What was the last movie you saw? Two thumbs up or a waste of time?
2. Let them promote themselves: Do you have a Facebook Page? Post your link below to share with the group!
3. Keep it easy: One-word answers generate more engagement.

#4: Create Enticing Calls To Action Consistently

• Give them a reason to take action

• Discounts or specials are a great way to reward your clients

• “Hey, I really appreciate you being a fan. Thanks for coming on over. I want to do something special for you now.”

#5: Make Word of Mouth Advocacy Easy

• Customers trust their friends and other customers more than they trust a brand

• It’s human nature to gravitate toward the person you have a relationship with

• Fans love to talk about themselves – give them that chance!

#6: Encourage Fan-to-Fan Conversations

• Enhance your fans’ experience by creating a community that encourages peer-to-peer communication among your fans

• Showcase your fans

• Recognize your top contributors

#7: Focus on Smart Branding

• FB = Mini-site of your own Web site

• Create a bridge from Facebook to your website

• Spark familiarity with your brand – but ALSO add content that is exclusive only to your Facebook Fans

• Give them a reason to come back for more!

#8: Be Deliberate and Manage Fan Expectations

• Decide why you want to have a presence on FB

• Often, your vision for Facebook will be aligned with your overall company vision

• When you know your vision, you can better communicate with your ideal audience – You’ll have a clear direction

#9: Monitor, Measure & Track Your Activity

• Crowdbooster.com
• Hootsuite.com
• Klout.com
• Sproutsocial.com